Say the useful thing.
Short sentences. Concrete claims. Outcomes before mechanisms.
IDENTITY STANDARDS / 2026
A precise identity for a technology company working across infrastructure, security, intelligence, and the public mission. The governing idea is clarity under complexity.
01 / LOGO SYSTEM
Minimum digital size: 24 px icon; 104 px wordmark. Never compress, outline, rotate, or add effects.
02 / COLOR
03 / TYPOGRAPHY
04 / VOICE & MOTION
Short sentences. Concrete claims. Outcomes before mechanisms.
Expert without posturing. Technical without becoming opaque.
180–800 ms. Ease-out reveals and linear scans. No decorative bounce.
05 / APPLICATIONS
BUSINESS CARD / OBSIDIAN
PROPOSAL / CONFIDENTIAL
PRESENTATION COVER
LETTERHEAD / EXECUTIVE
LINKEDIN / SOCIAL KIT
EMAIL SIGNATURE / DIGITAL